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Blinkist is a digital platform that distills key insights from non-fiction books into bite-sized text and audio summaries, perfect for busy individuals seeking to absorb knowledge on the go.
Blinkist aims to help users quickly grasp the key ideas and concepts from books, allowing them to read or listen to these summaries in a short amount of time.
These summaries, often referred to as “blinks,” condense the content of a book into bite-sized, easily digestible insights, typically taking about 15 minutes to read or listen to.
Overall, Blinkist is designed for individuals who want to stay informed and learn efficiently, providing a way to consume the essence of a book without committing to reading the entire text.
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.
Talk Triggers contains:
Consumers are wired to discuss what is different, and ignore what is average. This book not only dares the reader to differentiate, it includes the precise formula for doing it.
Combining compelling stories, inspirational examples, and practical how-to, Jay Baers book, TT is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.
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Ratings: 4.5 (66 ratings)
Time to Read: 16 mins
Takeaways: 6 Key ideas
Available As: Audio & text
Jay Baer is a Hall of Fame keynote speaker who teaches business growth through customer experience and marketing innovation.
He is also a popular emcee and host of large events, New York Times bestselling author of six books, and founder of five, multi-million dollar companies.
Filled with real-world case studies and examples, Jay’s entertaining and engaging programs teach companies how to turn customer experience, customer service, and marketing into their biggest business growth advantage.
Jay has advised numerous iconic brands such as including Caterpillar, Nike, IBM, Allstate, The United Nations, and 32 of the FORTUNE 500. He is the Founder of Convince & Convert, a strategy consulting firm that owns the world’s #1 content marketing blog and the world’s top marketing podcast.
Jay Baer is a transformative force in the realm of keynote speaking, revered as a Hall of Fame speaker who illuminates pathways to business growth through the twin pillars of customer experience and marketing innovation. With a career spanning decades, Jay has not only achieved acclaim as a speaker but has also carved out a […]
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