Abigail Posner: Innovative Creativity
Abigail Posner is a brand marketing strategist and Google executive who blends social psychology and technology to help companies build authentic, data driven customer connections.
Quick Facts:
- Highlights:
- Marketing executive and brand strategist at Google
- Academic background in psychology and social psychology
- Former Group Planning Director at DDB Worldwide and Saatchi and Saatchi
- Creator of Hacking Human Nature thought leadership platform
- Formats: Keynote Speaker and Brand Strategy Expert
- Audiences: CMOs, brand leaders, marketing teams, technology companies, and organizations seeking to deepen customer engagement through behavioral insight and digital innovation.
- Outcomes:
- Clear understanding of consumer psychology in the digital age
- Practical frameworks for authentic brand storytelling
- Strategies to align creativity, data, and technology for stronger engagement
- Travels from: New York, NY
- **Fee range: $20,001 - $35,000
Talent Services
Keynote Topics:
The Expansiveness Edge
Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people.
It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together.
Expansiveness provides the edge necessary for individuals, teams and organizations to innovate.
Cracking Creativity
Re-Engage Innate Creativity for Greater Personal & Team Growth.
At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves.
Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth.
Talent Short Bio
Abigail Posner is a marketing strategist and thought leader known for exploring the intersection of human psychology, technology, and brand innovation. With academic training in psychology and social psychology, she brings a deep understanding of consumer behavior to the evolving digital landscape.
She earned her Bachelor of Arts in Psychology from Harvard University and a Master of Science in Social Psychology from the London School of Economics and Political Science. This foundation shaped her distinctive approach to understanding how people connect with brands in a technology driven world.
Before joining Google, Abigail served as Group Planning Director at leading global agencies including DDB Worldwide and Saatchi and Saatchi, where she guided brand strategy for major clients. At Google, she became widely recognized for pushing the boundaries of brand marketing by integrating data, creativity, and behavioral insight.
Read Full Bio
Abigail Posner is a multi-talented professional, combining creativity, intellect, and innovation into her work. With a rich background in various fields and a passion for exploring the intersection of technology and creativity, she has become a recognized figure at Google, consistently pushing the boundaries of brand marketing.
Posner’s journey began with a solid academic foundation. She earned a Bachelor of Arts in Psychology from Harvard University, followed by a Master of Science in Social Psychology from the London School of Economics and Political Science. Her academic prowess laid the groundwork for her unique perspective on consumer behavior and human interactions in the digital age.
One of Abigail Posner’s most significant contributions has been her thought leadership in the intersection of technology and creativity. Her blog, “Hacking Human Nature,” became a platform for exploring how human psychology and technology intersect in the digital age. Through her writing, she delves into how consumers engage with brands and how companies can leverage this understanding to create more compelling and authentic marketing strategies.
At a time when the digital landscape was undergoing a massive transformation, Posner’s insights were invaluable. Her understanding of consumer behavior in the age of social media and digital interaction was critical for brands trying to navigate these uncharted waters.
Posner also recognized the growing importance of visuals in the digital space. As humans became more visually oriented, she explored the concept of “visual intelligence.” Her TEDx talk, “Hacking the Human Connection,” delves into the power of visuals and their impact on brand engagement, emphasizing the significance of visual storytelling.
Abigail Posner’s pivotal role at Google is as the Director of the Brand Unit. This is a position that not only showcases her expertise but also allows her to shape and influence the brand strategies and creative direction of one of the most influential technology companies in the world.
One of Abigail Posner’s defining characteristics is her ability to bridge the gap between art and technology. Her perspective transcends the traditional boundaries of branding and marketing, embracing the world of creativity, design, and aesthetics.
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