Brittany Hodak, superfan expert, shares ways to inspire employee loyalty. Showing employees how their work matters is the first step to creating superfans and improving employee retention.

Motivating employees to become “superfans” requires going beyond the expected and superficial tokens of appreciation, like sending birthday cards or putting a foosball table in the breakroom.

Instead, Brittany believes that super-fandom is a two-way street. Superfan employees are created when leaders become superfans of them. In other words, when leaders truly care about each employee as a full person and are able to show that abundantly, employees respond with loyalty.