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Bad things happen to good companies. And issues come in all sort of sizes.
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?
In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.
In this session, you will:
Transforming Issues into Opportunities Collapse
Issue management is a part of every business — whether it’s a customer complaint, an operational mishap, or worse.
The lens through which your team chooses to see a negative event directly impacts the actions they take in response to that event, which also directly impacts the result that that event will have on your brand.
Furthermore, when a negative event strikes your organization, your team has one of two options available to them: Respond ineffectively and chip away at the brand’s trust and credibility over time, or respond effectively and make strong deposits into your brand’s bank of stakeholder goodwill.
As a crisis management advisor, Melissa Agnes helped to successfully manage several, real-world viral issues. This program will examine those issues and:
How can you empower your team to transform every issue into an opportunity to build trust, credibility, and goodwill in the organization?
This seminar will give your participants answers and implementable strategies to ensure the right lens is always chosen – inspiring the right actions to transform any business issue into a powerful brand opportunity.
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Melissa Agnes belongs to these Categories
Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today’s […]
Founder and CEO of the Crisis Ready Institute, Melissa Agnes is a recognized leading authority on crisis preparedness, reputation management, and brand protection. Agnes is the creator of the Crisis Ready® Model and author of Crisis Ready: Building an Invincible Brand in an Uncertain World. She is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.
A university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU, Columbia and McGill. Her book and Crisis Ready® Model are globally recognized as having elevated industry best practice and are currently taught in dozens of higher education courses around the world, including at Harvard University.
Melissa Agnes is proud to sit on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police (IACP); she sat on the panel tasked with developing the International Standard for Crisis Management— Guidelines for developing a strategic capability, ISO 22361; and she is a member of the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to help world leaders understand, evaluate and strategically prepare for rising global risks.
In 2015, Melissa Agnes gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. She is also the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
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Cleo Wade is a writer, poet, and the New York Times Best-selling author of What The Road Said, Heart Talk: Poetic Wisdom for a Better Life, and Where To Begin: A Small Book about Your Power to Create Big Change. Her work is dedicated to exploring love, freedom, healing and the power of community. Cleo’s beloved TED talk Want […]
Dale Smith Thomas is renowned as a top-rated speaker, celebrated for her exceptional ability to forge deep connections with audiences worldwide. With a dynamic blend of transparency, honesty, humor, and warmth, she delves into life-changing principles that resonate with individuals on a personal level. As an unapologetic optimist, Dale navigates her presentations with infectious positivity, […]
Combat tests you. Being a beat cop tests you. Life tests you. Three brothers and being the only girl…tests you. Vernice Armour has been tested her whole life. A gutsy trailblazer, her resume is an impressive collection of “firsts” including America’s first Black woman combat pilot. She served two tours of duty in Iraq as […]
Ken Okel understands the importance of performing at a high level every day, having worked in broadcast news. Today, as a motivational keynote speaker, audiences enjoy his creative solutions to their problems. (WPBF, WSPA, WSIL, KAET, and the Cable Ace Award Winning Fort Collins Evening News), hurricane relief (Wilma, Frances, and Jean), and professional ballet (not a […]
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Keynote speaker Terence Mauri talks about the mindsets that leaders must embrace in order to thrive in the future – it’s all about courage, clarity, curiosity, and conviction. Without them, leadership efforts will fail. Building on lessons from diverse companies such as Netflix, Apple and Microsoft, the audience will feel inspired to create the next […]
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Tara Renze is an author, keynote speaker, emotional intelligence & positive intelligence practitioner, podcaster, thought-leader, wife and mother and is redefining how we unleash purpose, level up our success and create sustainable happiness and fulfillment in all aspects of our lives. After two decades of success in corporate leadership and social selling, she started writing […]
Marci Shimoff, a renowned speaker, and leading expert in personal development, happiness, and success. With a captivating presence and profound insights, Marci Shimoff has inspired countless individuals worldwide to transform their lives and achieve greater levels of fulfillment and joy. Marci Shimoff | Transformational Leadership Background and Expertise Marci Shimoff is a New York Times […]
Duane Rockwell has been a valued entertainer ever since on the pub and club circuit, in the corporate entertainment arena, hosting at fashion shows, corporate events. Duane made his professional debut when he performed at the National Song Festival in 1989. His musical repertoire includes songs from the ‘60’s right up to the current chart […]
In the ever-evolving landscape of healthcare, innovation and expertise are paramount. Dr. Daniel Kraft stands at the forefront of this dynamic field as a Stanford and Harvard-trained physician-scientist, inventor, entrepreneur, and innovator. With over 25 years of experience in clinical practice, biomedical research, and healthcare innovation, Dr. Kraft has made significant contributions to the advancement […]
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