About: Lisa Tanzer
Lisa Tanzer journey to President of the $100 million optimistic lifestyle brand, Life is Good, started in 1990 when she joined the board of “Project Joy”, a small play therapy program for kids facing early childhood trauma in Boston.
Today that little play group has evolved into The Life is Good Kids Foundation which positively impacts over 1 million kids per year by delivering Life is Good’s mission – to spread the power of optimism – through an integrated business and nonprofit model.
Lisa’s early career started in strategy consulting with PricewaterhouseCoopers. After attending business school, Lisa pursued a career in marketing with Gillette, Hasbro and Staples.
She later switched her focus to start-ups in the e-commerce, entertainment and education sectors. After a career growing both Fortune 500 and start-up consumer brands, Lisa Tanzer joined Life is Good as the Head of Marketing in 2015, and was honored to be promoted to President in 2016.
Lisa Tanzer | #1 Branding Expert
At a time when it’s easy to get consumed by the negativity, Life is Good’s products and social work serve as a daily reminder to focus on the good happening all around us.
Lisa Tanzer is continuing to grow the Life is Good business to deliver this simple, yet powerful message.
Lisa has always lived in the Boston area. She attended Tufts University and Harvard Business School and currently lives in Needham.
More than ever, consumers are demanding brands make a positive impact on the world around them.
In this talk, Tanzer shares how the integrated model aimed at spreading the power of optimism helps drive business, galvanize employees, and attract partners, all while being a force for good.
The talk will leave audiences with meaningful lessons on optimism and help inspire them to discover a deeper purpose to the work they do.
Life is Good was built largely in part by stories from its consumers to become the iconic brand it is today. Tanzer shares lessons on brand building with your community to build loyalty and relevance.
Lisa’s personal + business story will empower female business audiences to focus on the opportunities vs. obstacles, take risks, and create a career that serves the values of their lives.