About: Kim Lear
Kim Lear is a writer and researcher focused on generational patterns and demographic shifts. As the founder and content director of Inlay Insights, Kim is at the forefront of cutting edge research to uncover cultural shifts that revolutionize how organizations engage employees and consumers.
She is known for her ability to use a mix of data, storytelling, humor, and actionable takeaways to discuss the trends that most impact the bottom line of organizations. Previously, Kim was the content director at a research firm dedicated to generational and Millennials trends. Her undergrad research is around Baby Boomers and longevity. Her post-grad work is around Millennials and social media networks.
Kim Lear has keynoted for some of the most renowned companies in the world. She has received rave reviews from clients such as American Express, Cisco Systems, Deloitte, Disney, General Mills, Linked In, Mastercard, Price waterhouse Coopers, Wells Fargo, and more.
In addition to speaking, Kim Lear has written white papers on the topics of generational wealth transfer in the finance sector, retirement trends in the hospitality industry, and the impacts of mindfulness practices on healthcare costs. A researcher to the very core, Kim employs eye-opening statistics to accentuate her points and mixes them with stories and case studies to make her message come alive.
She is a sought-after expert and has been featured on NPR as well as national publications such as The Wall Street Journal, The Huffington Post, USA Today, TIME Magazine and more. She was most recently the head of research on a new book published by Harper Collins about Gen Z, the teenage demographic.
Kim Lear lives and works in Minneapolis where she is currently running a research initiative to identify how the Sharing Economy impacts our perspectives on community and consumption. She is an advisor to Tuesday Strategies, a political tech startup focused on engaging Millennial voters and she is a volunteer for The 78 Cents Project where she provides speech coaching to young women.
When not delving into the minutia of human behavior, you can find Kim Lear paddle boarding, planning an overseas adventure or binge watching Game of Thrones.
Data-driven content mixed with lively storytelling
The topic of generations has become too anecdotal. A random assortment of personal stories does not help explain how our culture changes. Kim Lear relies on data, consumer insights, engagement surveys, demographic information and in-person focus groups and interviews to get an accurate snapshot of trends. She mixes this insight with storytelling to create meaningful ah-ha moments for audiences.
Study after study has shown us that multigenerational teams outperform more homogeneous groups by almost every measure.
This can be attributed to their unique and diverse experiences– the more seasoned employees offer wisdom and expertise while those on the younger end offer a fresh and innovative perspective. While the advantages are numerous, it turns out, managing multigenerational teams is easier said than done. Today’s teams are often plagued by issues regarding everything from work ethic and retention to succession and fairness.
Today, each generation is taking on new roles in the workplace. Millennials are no longer entry-level employees – they are managers who may oversee older, more seasoned employees. Gen Xers have stepped up to the C Suite, reinventing and redefining what it means to be a leader.
Boomers are transitioning and taking their careers in new directions and Gen Zers are now on the scene, ready to shake up the work world and present a whole new challenge to their Millennial supervisors. The key to understanding and leveraging these generational trends is to recognize that it’s not about “out with the old, in with the new.” Every generation brings value to the workforce.
On top of these new roles, global changes impact all of us, from technology, to increased competition, to the rapid rate of change. But when faced with these changes, each generation learns to adapt differently.
Kim Lear will give you a closer look into who these generations are and the trends emerging as they adapt to each new career stage. Kim Lear research, insights and original concepts will help you better understand each generation.
You’ll leave with a new appreciation for their unique perspective as they navigate the challenges of building effective teams in this brave new multigenerational workforce.
Our customers and clients have changed. From a demographic perspective, we’re seeing more Baby Boomers retiring, Gen Xers are stepping into top leadership roles and entering their prime earning years, Millennials are now key decision makers at work, buying homes and having families and Generation Z is controlling an increasing amount of money in the marketplace.
As each generation enters new life stages, it’s crucial for sales people and relationship builders to see the world through their eyes and meet each customer where they’re at.
On top of these demographic shifts, global changes impact all of us, from technology, to increased competition, to the rapid rate of change, to our new Covid-19 reality, what all of us are looking for from service providers is evolving.
Creating experiences that can meet, and exceed, these new expectations is imperative. This Kim Lear program explores new research on how brands and salespeople navigate the new landscape of trust, loyalty, expertise, transparency and experiences.
As the influential Baby Boomer generation continues to retire in record numbers, a new generation steps up to lead. This demographic shift has created a period of great change in organizational structure and consumer behavior.
Hierarchies are flattening, networks are being created, the traditional “American Dream” is being challenged, and constant disruption is forcing established industries to work harder to remain relevant.
The time has come to challenge conventional thinking and explore bold new approaches to relationship building in the face of disruption and shifting demographics.
Creating more empathetic, personal and customized experiences is more important than ever. Supported with cutting edge research and category leading case studies, this Kim Lear program will take a deep dive into the evolving expectations of employees and consumers.