About: Erin Hatzikostas | Authentic Leadership
Erin Hatzikostas is an expert on the impact of authenticity in the workplace. She is the founder of b Authentic inc, where she’s leading a movement to eradicate the workplace of its BS and make it a fundamentally more authentic place.
Erin is the best-selling author of You Do You(ish), a TEDx speaker, coach-sultant, and the co-host of an offbeat career and leadership podcast, b Cause with Erin & Nicole. Her talks have reached hundreds of thousands of people and her thought leadership has been featured on ABC, CBS and published in Business Insider, Fast Company, Well+Good, among several others.
Erin Hatzikostas spent her career “first half” working in the corporate world, where at the age of 42, she became the CEO of a large healthcare financial institution. In just three years, she took a struggling company and led a massive turnaround, tripling earnings and sending employee engagement skyrocketing. Her secret? Radical authenticity.
Erin Hatzikostas holds a BBA in Statistics from Western Michigan University and an MBA in Finance and Marketing from the University of Connecticut. She is married to her husband, Manny, who she met while stumbling through (and failing) an early career in the Actuarial field.
They have two children – Ella (13) and Mick (10). In Erin’s free time you can find her coaching basketball, running, skiing, drinking wine in her fat pants, or dancing wherever you’re not supposed to dance.
How to Win (Big-Time) Using Authenticity as Your Secret Weapon for Success
You’ve probably heard “Bring your authentic self to work” a hundred times in the last year [insert eye roll]. But here’s the reality: being “yourself” at work probably feels like fluffy unicorn doo-doo that isn’t really actionable or possible.
During this talk, Erin Hatzikostas will help you see that authenticity is a much more nuanced and complex concept. And, when embraced in this way, it turns authenticity from a passive, la-ti-da concept to an active, dy-no-mite strategy that should be at the heart of your leadership and culture strategy.
Erin will do more than talk theory. Grounded in her proprietary framework, “The Six Principles of Strategic Authenticity” (H.U.M.A.N.S.), she will help you see that authenticity can be purposefully practiced. Erin Hatzikostas also provide some initial “plays” for your own Authenticity Playbook, which will have you putting your authenticity in motion as soon as you leave the session.
In this new, post-pandemic world, this is THE strategy you need to modernize your culture, maximize your career, and make lots more moola!
Don’t Change for the Job. Instead, Change the Job.
Erin’s Uncle Bob tells the story time and time again of his greatest coaching moment. Long story short, unlike any other dad out there, he coached her three-year-old cousin to keep running until he got to trees way in the distance. And not that Easter egg hunts have winners, but…Matthew won.
All of us are in one big Easter egg hunt. Or, a race to capture the attention, trust and wallets of companies and consumers. Sadly, many companies (and their marketing, product, sales, everything teams) are missing out on the single most powerful sales tool – authenticity.
In this talk, Erin Hatzikostas will persuade you to obsess over using authenticity in everything you do. She’ll highlight research, case studies and…well…sell you through lots of authentic stories!
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