Deirdre Van Nest

IN TODAY’S MARKETPLACE, WHAT DIFFERENTIATES YOU FROM YOUR COMPETITION IS YOU!
 
Specifically, HOW you communicate WHO you are, why you care, and the value you deliver is what differentiates you.

See when speaking to prospects, clients, COI’s, and candidates, most financial professionals communicate academically and technically.

This type of communication appeals to the logical side of the brain. Logic is important, but when it comes to decision making, people don’t make decisions using logic – that’s not how people (even engineers) are wired. They’re wired to make decisions from emotion first.

Keynote speakers are not the only professionals who need to hone this skill. Financial professionals need to learn how to weave their words and ideas together in a way that engage with and speak to the emotional side of the brain.

When they do, they fast-track their …

Know, Like, and Trust Factor
and will get to the “YES!” quicker! As a keynote speaker, Deirdre has the passion and know-how to teach every advisor, wholesaler, and leader these skills.

Become a Crazy Good Speaker

Imagine if you could take your business to the next level by wowing audiences and getting Crazy Good results from your presentations.

You have the technical side of your practice down and you’re great at traditional business development. But if you don’t develop the skills needed to become a Crazy Good Speaker, you may never reach your full potential as an advisor.

Crazy Good Speakers™ command and keep the attention of any audience whether they’re speaking for 1 minute or 1 hour, and they are extremely efficient with their marketing time because they consistently bring in multiple clients from one presentation.

Bottomline: Crazy Good Speakers™ give themselves a competitive edge because when they speak people sit up, listen, and take action.

How to Build Relationships and Win Business Thru Storytelling
 

Most consumers make buying decisions based on emotion and then back their decision up with logic.

That’s why if your team wants people lining up to work with them after a group presentation or 1:1 meeting, they must become Crazy Good Storytellers.

Crazy Good Storytellers know how to speak to their listener’s emotions, make a concise point, and let their stories do the selling for them.

How to Increase Trust, Likability & Connection in 4 Minutes or Less
If you’re like most Sales Pros, you know your competition is fierce and the marketplace is noisy.

Whether you’re talking with prospects and clients 1:1, in a group setting, or online you’ve likely wondered, “How do I differentiate myself from my competition?”.

To be the provider of choice and to avoid being seen as a commodity this question MUST be answered.

But…ironically many Sales Pros are looking for answers in the wrong place. It won’t be found in giving more facts and figures about your products or services; the answer lies within you!

What differentiates you from your competition and makes you the obvious choice, someone others want to follow is YOU; specifically

HOW you talk about what you do and WHY you do it.

This is where “crazy good” speaking and storytelling skills come in. The good news is every Sales Pro can gain these skills!

On Your Conversations, Recruiting, and Marketing Activities

If you’re like most leaders, whether you’re in recruiting or production mode you’ve likely wondered, “How do I differentiate myself from my competition?” You know your competition is fierce and the marketplace is noisy.

To be the leader others want to follow and to avoid being seen as a commodity this question MUST be answered. Ironically many leaders are looking for answers in the wrong place. It won’t be found in new products or services but rather it lies within you!

What differentiates you from your competition is YOU; how you talk about what you do and more importantly WHY you do it. The most effective way to share your WHY is through a specific method of business storytelling.

In this presentation, your leaders will:

Discover the 4 types of business stories every leader should be telling.
Learn how successful leaders are incorporating these stories into their group and 1:1 presentations with candidates and clients.
Experience first-hand the technique for increasing likability, connection, and trust- -in 4 minutes or less.
Pick up the step-by-step formula for crafting their own stories.
 

This is a foundational skill every leader needs in their toolkit. It enables them to overcome skepticism and to connect immediately and authentically with their listeners’ hearts.

When this happens it’s like pouring lighter fluid on your conversations, recruiting, and marketing activities!